BBA Tourism

This program leads to the title of Level 6 Operational Manager in Tourism Business Management, a certification registered in the RNCP (French National Register of Professional Certifications) by order of 23 February 2017, published in the Official Journal of 3 March 2017, delivered by Ascencia Business School – Collège de Paris.


| Training Objectives :

The tourism commercial development and management manager presents himself either as a local and intermediate manager who occupies a pivotal position between the operational teams and the general or commercial management, or as a sales operational responsible for a tourism sector, unit, range or type of clientele who organises his activity in complete autonomy to achieve his objectives.

He is defined as one who plays a role :
– The development of the tourism business through the development of the customer portfolio and turnover (either by making his own sales or by supervising his team),
– Management of commercial tourism activity: it analyses figures and translates management’s strategic orientations into operational commercial decisions within its area of responsibility.

Programme

COMMON CORE: 1ST & 2ND YEAR

Knowledge of the tourist environment

  • Geographical approach to tourism and
    territories
  • Approach to different types of tourism
  • File follow-up

Knowledge of tourism and hotel industr y sectors

  • The institutional and economic actors of tourism
  • The hotel industry
  • Approach of the professions
  • Professional Conferences
  • Business surveys
  • Methodological support

Marketing and commercial strategy

  • Market research
  • Marketing and sales approach
  • The distribution of tourist products
  • The specificities of the tourism and hotel industry
  • Analysis and understanding of hotel markets
  • The great strides of the international hotel sector
  • Communication strategy and tourism
  • Methodological support
  • Follow-up and implementation of a tourism product

Professional communication/behaviour

  • Written communication
  • Oral Communication Public Speaking
  • First approach of the company

Team management / Management of a tourism or hotel unit

  • Understanding the business environment in
    tourism and hotel industry
  • The fundamentals of management
  • Budget Management
  • Fundamentals of Revenue management

Professionnal tools

  • Mastery of office automation tools
  • Software dedicated to the tourism and hotel sector

Languages and Cultures

  • Mastery of usual vocabulary
  • French civilization
  • Approach to the vocabulary of the ourism and
    hotel industry

3RD YEAR

SU 1 Management

  • Management of a team and tourism organizations
  • Management of a service of a tourist structure
  • Intercultural Management
  • Philosophy of economics and business

SU 2 Management and Quantitative Tools

  • Management and budget of a tourist service or site
  • Management control of commercial, tourism
    and marketing activities
  • Management information technology: ERP,
    commercial databases, reservation software
  • Advanced Office Tools

SU 3 Marketing and communication

  • Operational Marketing
  • Strategic Tourism Marketing
  • Global communication / e-tourism
  • Career path: Tourism (actors, product
    assembly, events, territory)

SU 4 Business Development

  • The legal framework for trade, tourism and e-tourism
  • Steering commercial performance
  • Commercial action plan
  • Negotiation

SU 5 Human Resources

  • Fundamentals of HRM
  • Social law, labour law
  • Conflict Management

SU 6 Professional development

  • LV1: English for Tourism
  • Company project
  • Professional insertion tools, business game
  • Activity report
Prérequis pour entrer en formation

Academic level required: 180 ECTS credits or 3 years of university studies

Rythme

From the 3rd year: 3 days at school every fortnight
Hours of face-to-face training : 559 hours

Débouchés
  • Head of structure
  • Head of Reception
  • Cultural site manager
  • Head of tourism products
  • Tourist office representative
  • Tourist Stay Coordinator
Tarif

Consult our rates on the dedicated page.

Taux de reussite

No previous results

Insertion professionnelle

No previous results

The evaluation modalities are presented at the “Information and Admission Session” meeting.

This training is available on the Montpellier campus (Pérols).

Response time after first request: 48 hours