MBA Digital Management of Tourism and Hospitality

This training leads to the title of level 7 Manager of Tourism’s Operational Units, certification registered with the RNCP by decree of 7 July 2017, published in the Official Journal of 19 July 2017, delivered by the Association pour le Collège de Paris – Institut Supérieur de l’Entreprise.


| Training Objectives :

Management, in the field of tourism and hotels, consists of making choices (strategic, marketing, financial, investment, human resources, etc.) after studying the situation and needs of the services (production, sales, administrative and financial, etc.). This is to enable the tourism or hotel business as a whole to achieve the best possible results on its markets. This activity is common to all sectors and all departments of the company.

The tourism and hotel business unit manager collaborates in the major strategic orientations and steers the implementation of projects in its commercial and marketing, human and financial dimensions for the tourism sector.

Pivot between strategic development and operational management, he/she optimizes the management of his/her resources and ensures the long-term development of his/her unit. It communicates with all the company’s departments and sets up an information system.

The Operational Unit Manager, Tourism and Hospitality career path is generally responsible for marketing policy, budget management and supervision. He or she coordinates his or her activities within the framework of the general policy of the company or hotel. He/she effectively defines and steers the commercial strategy. In this capacity, he/she analyses complex situations of strategic proposals within his/her unit.

Programme

4TH YEAR


SU 1 STRATEGIC MANAGEMENT

  • Corporate policy and strategy
  • Management Philosophy
  • Project management

SU 2 TECHNICAL MANAGEMENT

  • Accounting
  • Financial analysis
  • Project Budget Management
  • Audit and management control – level 1

SU 3 TOURISM

  • Yield management
  • Major forms of tourism
  • Receptive development strategy
  • Webmarketing
  • Tourism marketing

SU 4 TRANSVERSAL DEVELOPMENT

  • Corporate communication
  • Business law
  • International Trade Techniques
  • Purchasing management
  • Supply chain management
  • Digital and social media

SU 5 INTERNATIONAL TRADE

  • International Negociation
  • Logistics
  • Management of International Trade Operations
  • Geopolitics
  • Intercultural management

SU 6 PROFESSIONAL DEVELOPMENT

  • Specialised English
  • Business Project: Creation of a Website
  • Professional Development Tools
  • Activity Report (as part of the company internship)

5TH YEAR


SU 1 MANAGEMENT

  • Project Portfolio Management
  • Management of a Team
  • Quality Management
  • Crisis Communication
  • Geopolitics for Managers

SU 2 MANAGEMENT TECHNIQUE

  • Financial Management
  • Production Management
  • Business plan

SU 3 TOURISM

  • Yield management
  • Webmarketing
  • Large tourist areas
  • Economy and tourism knowledge

SU 4 TRANSVERSAL DEVELOPMENT

  • Data Analysis and Data Mining
  • Organisation of Information Systems
  • Executive’s Civil and Criminal Liability
  • Legal Risks of the Company

SU 5 INTERNATIONAL TRADE

  • International Negociation
  • Logistics
  • Management of International Trade Operations
  • Geopolitics
  • Intercultural management

SU 7 PROFESSIONAL DEVELOPMENT

  • LV1: Specific French
  • Business Game
  • Professional Development Tools
  • Dissertation (throughout the course)
Prérequis pour entrer en formation

Academic level required: 180 ECTS credits or 3 years of university studies

Rythme

Duration : 2 years (4 semesters)
Part Time internship :
5 days at school / week + 4 month-long internship from March to June
Studies alternately : 3 days at school every 15 days
Hours of face-to-face training : 1 106 hours

Débouchés
  • Hotel manager
  • Concierge Manager
  • Sales manager
  • Director of Promotion
  • Hotel Relations Manager
Tarif

Consult our rates on the dedicated page.

Taux de reussite

No previous results

Insertion professionnelle

No previous results

The evaluation modalities are presented at the “Information and Admission Session” meeting.

This training is available on the Montpellier campus (Pérols).

Response time after first request: 48 hours